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Royal Performance by Command of His Majesty The King Palace Theatre 1st July 1912 The Souvenir Programme
The text and images on this page, apart from the brief explanatory text here and below, are all from the Souvenir Programme for the Royal Command Performance held at the Palace Theatre, London on the 1st of July 1912. All the text is transcribed below and all the illustrations in the programme are displayed alongside the text. The programme was very kindly donated by Shirley Cowdrill for use on this site and is now preserved in the Really Useful Theatre Archive.
What is less well known is that Arthur Lloyd was the first music hall artiste to be summoned by royal command, an event which happened on Wednesday February 19th 1868. Also on the Bill that night were A. G. Vance, and (Jolly John) Nash, who along with Arthur Lloyd appeared before the Prince of Wales (later King Edward the V11) at the Whitehall Gardens at a party given by Lord Carrington. More information on this can be found here. Arthur Lloyd went on to perform several more times for Royalty by command, but it wasn't until 1912 that a whole music hall / variety production was staged in the manner we now know as the Royal Variety Performance. |
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A brief explanation of the occasion
The Palace was transformed into a bower of lovely blooms, things were done in the most lavish manner. Indeed, Their Majesties were |
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The above text is an extract from the book 'Carriages at Eleven - The story of the Edwardian Theatre' by W Macqueen Pope 1947. |
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A Foreword
Is it too much to claim for the Music Hall that it has proved an enormous factor in bringing about this altered and highly salutary state of affairs? To-night's performance, of which this souvenir is an enduring record, offers a conclusive answer to the question. In its amazing growth and development may be traced the growth and development of popular taste. Half a century ago the Music Hall was the Cinderella of the world of entertainment. She hid her diminished head in " Coal Holes, " or in " Caves of Harmony," where, as Thackeray has told in his immortal novel " The Newcomes," the motto "Maxima debetur pueris was, with rare exceptions, " more honour'd in the breach than the observance." To these times might well be applied the cynical gibe " most music hall, most melancholy." To read the doggerel which then passed current for verse is to be lost in amazement at the low rate of intelligence that could for a moment accept such inanity for wit, such puerilityand worse than puerilityfor humour. Cinderella had good reason to be ashamed of herself and her patrons. Perhaps it is hardly fair, however, to judge a movement by its early beginnings, As well complain that in point of brilliancy of colouring and of beauty of form the bulb has no relation to the perfect flower. Remember that the " sing-song " of the fifties was in a sense the real and onlie begetter of the variety theatre of to-day. And let us, consequently, be to its faults a little blindbe to its virtues very kind. It does not enter into the scope of this foreword to trace the origin and growth of the modern Music Hall. That is duly done elsewhere in these pages. But in the most cursory examination of the subject it is impossible not to recognise the almost phenomenal rapidity with which developments have taken place. Happily, with this swift advance has come the fullest appreciation on the part of the public of the endeavour, visible on all sides, to raise the standard of popular entertainment. In the circumstance we have only one among many proofs of the continuous progress made by the Music Hall. It has enlarged the scope of its operations beyond all thinking; it has sent its representatives into the most distant parts of the habitable world in quest of attractions. To-day, apparently, there is nothing too costly or too ambitious for it to undertake. Upon its banners are blazoned the names of the greatest actors, actresses, singers and dancers of our time. It has fought the battle of " free trade in amusement " with an energy and a persistency that have in the end secured for what seemingly was the most hopeless of causes a decisive and unqualified victory. Out of the nettle, danger, it has again and again plucked the flower, safety. Its reward has been commensurate with the severity of the struggle. It has obtained from the Lord Chamberlain, not without much heart-rending and some little bitterness, the right to meet the public desire, expressed in no uncertain terms, for the production of plays and musical pieces on the variety stage. And as the opportunity for doing well is merely the stepping stone to still greater achievements, it has shown an ever increasing ambition not alone to present these, scenically and sartorially, in the most perfect fashion, but also to engage for their interpretation the best available artistes. In so doing it has given employment to many who otherwise would have looked for work in vain. At the Music Hall a wholehearted welcome awaits talent of all and every description. Sarah Bernhardt, Madame Rejane, Sir Herbert Tree, among players; Sir Edward Elgar, Leoncavallo, Oscar Straus, among composers; J. M. Barrie, Bernard Shaw and Henry Arthur Jones, among dramatists; Anna Pavlova, Maud Allan and Adeline Genee, among dancers, have shed the lustre of their genius upon it. These are but a few of the distinguished names that might be cited; the list is far from exhausted. Also, in this connection, there is one quite remarkable point to be noted. When it was first announced that Sarah Bernhardt, Leoncavallo and the famous Sicilian, Grasso, had agreed to appear on the London variety stage, the news was received in France and Italy with a fierce outburst of indignation. That artistes of their distinction should condescend to exploit their talents in so ignoble a market was inconceivable, unthinkable! A more eloquent tribute to the vast difference existing between the London Music Hall and the ordinary Cafe chantant, or a graver criticism of the latter, could hardly be imagined. And it was not until this point had been made perfectly clear that the feeling of anger which swept across the Continent yielded to contentment.
MALCOLM WATSON.
A MIDSUMMER NIGHT'S DREAM. |
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by
There has always been a world-hunger for amusement for sheer amusement; something less solemn than Shakespeare, more material than the musical glasses. And to this the music hall is the minister. They do the variety stage an injustice who would have us believe that it is just a growth from the song and supper room of half a century ago. Why, its foundations are in remote antiquity; and it can marshal a patron saint of the most exemplary character. The original Impresario was surely Raher, first Prior of Saint Bartholomew's,
who would descend upon the fair of his founding, and resume his original
character of a jesting-juggler, to replenish the alms-chest of his beneficent
order. In the records of the priory, laboriously penned and painted
by holy men, are quaint little pictures of acrobats, and educated animals,
balancers and boisterous comedians, who flourished under his patronage.
Raher knew the desire of the people for frivolous recreation, and wisely
reckoned with it. His fair endured seven centuries. At its zenith, Ben
Jonson made it the background of a play; its doom was pronounced by
an early Victorian Alderman! Among its constituents were the puppet
show, Rivals of the early music halls, eventually absorbed, were the " saloon " theatres distinguished from houses with the then significant prefix " legitimate." They made up their liberal programmes of melodrama, musical comedy, and variety. The audience was free to smoke and drink, and ate prodigiously. In time the saloon-theatre was called upon to accept a regular theatrical licence, or to become a music hall. Three famous saloons, the Britannia, the Grecian, and the Effingham became, and long continued, theatres. Othersthe Apollo, for instancedisappeared. Of the song and supper room, the immediate ancestor of the music hall, we have a vivid picturethanks to Thackeray, whose Back Kitchen and Cave of Harmony have been laboriously identified with the Cider Cellars at the back of the Adelphi, and the Coal Hole, near the site of which Terry's Theatre was built. Perceval Leigh contributed to " Punch " an account of this performance, in the way of a parody on Pepys's Diary :- " To supper at the Cider Cellars, in Maiden Lane " While we supped the singers did entertain us " But the thing that did most take me was to see " Then, in so many verses how his master had " Last or all how that he should go up to the " Strange to think what a hit this song of Sam
Hall |
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Evans's Supper Rooms, on the outskirts of Covent Garden, long outlived the others. Its site is now occupied by the National Sporting Club. This establishment was founded by W. C. Evans, a chorister of the Opera House ; thereafter conducted by Paddy Green, a great character. A most popular performer at Evans's was Sam Cowell, an American, who first adventured in England as an opera singer. An even more popular Irish comedian was Sam Collins, who discoursed of " The Rocky Road to Dublin " and " Limerick Races." Collins, who began life as a chimney sweeper, lived to buy himself the Lansdowne Arms, at Islington, which he turned into Collins's Music Hall, and which his heirs sold for upwards of £50,000. The Irish comedian of Sam Collins's typegreencoated, breeched, and brogued, crowned with a caubeen, and carrying a shillelaghhas disappeared. So has the " delineator of negro character," to music hall programmes once indispensable. Among the first, and indisputably the most famous, was E. W. Mackney, who sang times without number a " topical " song with the refrain " For Then You Know, you're bound to go the whole hog or none." |
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A
bright page in the early history of the music
hall records the career of Harry Clifton, cheery singer of "
motto " songs, faulty in form but faultless in sentiment. They
are mostly adapted to his friend Charles Coote's waltzes ; " Paddle
Your own Canoe," for instance, utilized the melody of "Queen
of the Harvest." To the "Innocence Waltz " Harry Clifton
sang :-Then do your best for one another, Another of the genial philosopher's songs was " Wait for the turn of the tide " :- Then try to be happy and gay my boys ; Remember the
world is wide, The success of the Canterbury induced the establishment of the Royal, Holbornoriginally Weston's. Here Stead, the " Perfect Cure," became famous with the song from which he took his name, its performance being more remarkable for innumerable pirouettes than for the tune, which was borrowed, or the words, which were nonsense. Mr. Morton came over the water, too, and built the Oxford Music Hall, again on the site of an historic inn. He tried to include Sims Reeves in his first programmelargely formed of operatic selections ; he succeeded in engaging Charles Santley. And the Oxford led to the improvement of the London Pavilion, where once the small sum paid for admission was balanced by a free drink ! |
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At length the Canterbury was handed over to William Holland, loving to style himself the " People's Caterer," who gave a broader style to its entertainment. His bright particular star was George Leybourne, destined to become the Horace of Cockaigne. Leybourne was engaged at the then stupendous salary of £20 a week, with the use of a fur coat, a carriage and four horses. Another performer promptly took to the town with a cart drawn by four donkeys ! Leybourne's name is inseparable from his song " Champagne Charlie." Vance, Leybourne's life-long rival, both preceded and succeeded him. Vance, whose real name was Alfred Peck Stevens, was originally an actor in the provinces. He claimed to be the first music hall singer to wear unexceptional clothes, and especially a fair wig. His predecessors had been given to eccentric and slovenly attire. " Slap Bang " was Vance's diploma song. " Act on the Square," a " motto " song, was another of his successes, and " Old Brown's Daughter." Vance's death, which took place a few days after Christmas, 1888, was one of the most tragic incidents in the history of the stage. His health was impaired, his popularity waning. He was singing at the Sun, Knightsbridge, a song with the refrain, " Are You Guilty ?" when he fell, apparently in a faint. Other artistes stepped to the front over his prostrate body, a scene was lowered between them. The show went on. But Vance was dead ! |
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An early " semi-comic " singer was Mrs. Caulfield. Somewhat shadowy are the forms of the vocalists who charmed in succession to Mrs. Caulfieldthe Louie Sherringtons, the Georgina Smithsons. But at any rate the genius of Jenny Hill is vivid in the memory still, her quick wit, her pathos, her voice that could sweetly attune itself to a ballad, and reproduce the raucous plaint of a coster girl. If the Canterbury epitomised the history of the music hall at large, the London Pavilion even more completely summarises its story in respect of the West End ; and remains, to-day, typical of the music hall, as in contrast with the theatre of varieties. The popularity of the house was built up by an old-time comic singer, Arthur Lloyd, a stock actor from Edinburgh, with an extraordinary facility for composing songs. Of hundreds, the most famous is " Not for Joe." The phrase became a part of the language. The song was the first to be put on the market at a popular price, and to sell extensively. Throughout its history the Pavilion has been associated with a comic singerwith Charles Coborn and " Two Lovely Black Eyes," with the " Great " Macdermott and " We don't Want to Fight," with Dan Leno and his wonderful characterisations. Macdermott cannot be dismissed in a few words. A naval gunner, he became an actor at the East End. With a song entitled " The Scamp," scarifying this public character and the otherwritten for him casually by Henry Pettitt, the dramatisthe accepted a summer-holiday engagement at the London Pavilion and stayed in the music halls to become world-famous as the voice of a determined people in a political crisis. We don't want to fight The chorus was shouted from end to end of the kingdom ; was quoted in Parliament, and reprinted in every language known to typography. |
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A fierce competition in structural improvement followed the re-opening of the London Pavilion in 1885. But the decay of an important official set in. From the outset, the revels of the variety stage had a lorda person of much dignity and importance, known as " the chairman," who sat on a dais with a well-furnished table in front of him, asserted his authority with the sharp blows of an ivory hammer, announced the performers and expatiated upon their worth, employing the intervals in affable conversation with his entourage of habitual patrons. " The chairman " needed to be an artiste toocapable of taking to the stage and replacing any deficient performer. But the good fellow has been consigned to limbo now. All the pleasure palaces of Leicester Square are overtopped by two vast variety theatres. First, the Alhambra, which lately recorded its half-centuryit had a music hall licence several years earlier than some slipshod historians seem to know of, and, indeed, runs the Canterbury very close in respect of seniority. Projected as the Panopticon, in more or less friendly rivalry with the Polytechnic, it was incorporated by Royal Charter, and opened with prayer. " While the eye is gratified with an exhibition of every startling novelty which science and the fine arts can produce, and the ear enchanted with delectable and soul-stirring music, the mind," said the Council, " shall have food of the most invigorating character." |
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E. T. Smith was probably the most remarkable showman London has produced. Originally a policeman, he ran every important opera house, theatre, music hall, circus, and tea garden in the city, from Vauxhall to Cremorne, from Astley's to Drury Lanenot forgetting a newspaper and a loan office. Some idea of his methods may be gathered from his engagement of Sayers and Heenan, the prize fighters, to bow from a box in an interval of Italian opera. He was with difficulty persuaded to transfer this stupendous attraction to the Alhambra. Smith opened the Alhambra under a music and dancing licence, but soon retired. A Mr. Wylder ran the Alhambra, indiscriminately as a music hall and a circus. Under this management Leotard, the famous aerial performer, made his first appearance in London at a record salary of £18o a week, in 1861. Then Frederick Strange invested in the Alhambra a fortune made as a refreshment caterer at the Crystal Palace. He was disposed to make ballet, neglected at the opera, of which it was formerly an important factor, a popular feature of the Alhambra programme, and this speedily involved him in a quarrel with the theatrical managers, who vainly sought to get his first spectacular production, "L'Enfant Prodigue," founded on Auber's opera, condemned as a stage play. Strange turned his enterprise into a limited liability companythe first in the history of popular entertainment. |
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If the music hall had no other claim to the notice of the connoisseur, the fact that for nearly half a century it was the sole asylum the rare and beautiful art of dancing might serve. Poor Terpsichore was starved out of the opera houses. But at the Alhambra, at the Canterbury, at the Metropolitan, eventually at the Empire, dancing schools were maintained and ballets were produced which made the great revival of academic dancing to-day a possibility. Saville House, actually at the time the Eldorado Music Hall, was burned down in 1865. For years a disreputable ruin marred the site of the historic structure. Then a French firm projected one more cyclorama, depicting the Battle of Balaclava. It was not a success, and the building was eventually transformed into a theatre. But the outline of the cyclorama was retained, and was clearly apparent until the last process of reconstruction. The " Alcazar " was the name selected by the first abortive schemers; next the " Pandora " was considered. The " Empire " was the happy inspiration of H. J. Hitchins, long its manager. But the inspiration of the entertainment was not so happy. " Chilperic," revived with an electric ballet, which we should think unimportant now ; " The Forty Thieves," borrowed from the Gaiety ; an extravaganza called " The Lady of the Locket," were all more or less failures. Then, in 1887, a company of which Mr. George Edwardes and Sir Augustus Harris were the dominant spirits, procured the music hall licence under which the Empire has been carried on ever since with a success that has become a proverb among the promoters of such adventure. |
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The personal ambition of Sir Edward Moss was mainly responsible for the beautiful Hippodrome, northeast of Leicester Square. Mr. Oswald Stoll " built his soul a lordly pleasure house " in the Coliseum, in some respects the most remarkable variety theatre in the world. And, incidentally, the Moss-Stoll-Thornton alliance has encircled London with suburban halls of great magnitude and splendour, and provided every provincial city of importance with a variety theatre that in many cases puts the " regular " theatre to shame. Other managers were stimulated to competition. Within a few years Mr. Walter Gibbons built up a circuit of twenty halls, with the vast Palladium for its centre. The directors of the Pavilion, Tivoli, and Oxford work in close sympathy with about a dozen suburban houses. And the Variety Controlling Company, with Mr. Alfred Butt and Mr. Walter de Frece for its dominant figures, has sixteen houses in and out of London. |
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Few, but interesting, are the dominant personalities of the music hallonly a few years ago the picturesque figure of Charles Morton disappeared, the receptacle of its history during fifty years. Edward Villiers, one of his successors at the Canterbury, was, at the London Pavilion, a pioneer of the music hall de luxe at the West End. Unlike Morton, who was never daring in finance, Villiers amassed a large fortune, increased by the Napoleonic methods of Henry Newson Smith, a brilliant accountant, who indicated the lines of high finance since followed by armies of investors. But the earliest entrepreneurs of the music hall were of the shrewd, homely kindmen like Weston, who built up the fortunes of the Holborn Empire, and who trained J. L. Graydon, destined to make the Mogul famous, as the academy of celebrities ; and Charles Crowder, the preceptor of George Adney Payne, who was invited from the Canterbury to ally himself with the Newson Smith group, and became, by natural succession his successor, uniting, for the first time, the qualities of the old-time showman with those of the chairman of directorates. A few years ago there was a sudden depletion of the ranks of music-hall magnates, Charles Morton's death was followed by that of Thomas Barrasford, a sturdy north country sportsman, who united many halls into a formidable circuit, meanwhile condensed a little ; of Henry Sutton, a conspicuously expert financier ; of Henri Gros, the passionate politician of variety ; and of George Adney Payne. |
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What first impresses the student of the variety stage is the fact that it is British in origin ; and remains the most characteristic of British amusements. Twenty years ago, what in America is called vaudeville had no distinction ; and little importance. It grew, in emulation of the English music halls ; borrowing our artistes and other material freely, but in the course of time, it has repaid with interestfor the commerce of the two countries is in no respect more remarkable than in variety art. The growth of the variety stage in America has been to heroic dimensions ; and the vast reward it offers to the artiste threatened at one time to deplete our stage of popular favourites. In return it has made us some compensatory contributions. It is remarkable that the art of the acrobat being English in origin, could at one time be practised here profitably only by artistes having assumed foreign names. Then, excellence lay with the Germans : anon with the Americans, from whom we now draw our most brilliant gymnasts and acrobats. With the disposition of the cormorant the variety stage absorbs everything it can, and is insatiable |
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Seldom is a word so glibly misused as " improvement " in regard to the art of the music hall. Improvement there has been, of coursein the structure of the halls, in the style and circumstance of the performance, in the art of the performer. But this improvement needs exposition ; and generous appreciation. The choicest flowers of the variety art are indigenous to its soil. They have blossomed with difficultyfor the inspiration of an author, the stimulus and correction of the expert melleur en scene, the support of an entourageall available for the histrionic aspirantwere for many years withheld from the music hall artist. |
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The disposition of the modern manager is not to trade in rough diamonds ; but to give the artiste all the help that all the arts can tender. Where once the outlay on a building was measured in thousands, it is measured in hundreds of thousands. Where once a musician, rising from the music hall to more distinguished work sought to conceal his originthe greatest musicians of to-day adorn variety programmes. Infinite care is bestowed upon mise en scene, upwards of ten thousand pounds having been not infrequently spent upon the production of a spectacular piece at a West End music hall. Then, the crudest comic song is now apt to have a carefully sympathetic background, as opposed to the almost habitual incongruity of old times. Variety has developed. It was once a commonplace to describe variety as the poor neglected sister of the Arts. Now the phrase has its full significance in the glory of the rich and honoured Princess. H.G. H. The text and images on this page, apart from the brief explanatory text top of page, are all from the Palace Theatre Souvenir Programme for the Royal Command Performance held at the Palace Theatre, London on the 1st of July 1912. The programme was very kindly donated by Shirley Cowdrill for use on this site and is now preserved in the Really Useful Theatre Archive. |
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The text and images on this page, apart from the brief explanatory text top of page, are all from the Palace Theatre Souvenir Programme for the Royal Command Performance held at the Palace Theatre, London on the 1st of July 1912. The programme was very kindly donated by Shirley Cowdrill for use on this site and is now preserved in the Really Useful Theatre Archive. |
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