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Gaiety Theatre
There have been, for all intents and purposes, three
theatres on the site where the Citibank Aldwych Strand
now stands.
1: The Strand Music Hall
- 1864
2: The Old Gaiety Theatre - 1868
3: The New Gaiety Theatre - 1903
See
Theatreland Maps
The Strand Music Hall was re-built in 1868 and renamed
The Gaiety Theatre. Arthur Lloyd performed there in
the early days of his career in London.
This theatre was eventually demolished to make way
for the Aldwych-Strand road widening, and the New
Gaiety Theatre was built in the center of the new
road scheme in 1903. This was a fine and imposing
building but it was to have a short if distinguished
life.
Home to variety,
musicals, plays, music hall, and the infamous ‘Gaiety
Girls’ the New Gaiety Theatre survived two world wars,
just, but after closing its doors in 1939 it eventually
succumbed to the 'fifties theatre slaughter' and was
demolished just 53 years after being built, in 1956.
A building of very similar dimensions to the New Gaiety
now stands on the site of so much theatrical history.
The present building houses a branch of the Citibank,
but does have a plaque on its southern wall
commemorating the site's history. (M.L.)
Above - The Illustrated London News 1957 reports
on the building soon to replace the Gaiety. - Click
to enlarge.
Gaiety
site then and now...
Gaiety Cuttings
KEN Paterson is an East London "character" in his
own right from an era in the city filled with "colourful"
characters. The fact he was in a business that led
him to deal with many of these people and his memory
of associated incidents made his task of writing an
interesting and often humorous book that much easier.
Section follows...
July 22, 1950: London's Gaiety Theatre, the birthplace
of musical comedy in Britain and the centre of the
capital's gayest entertainment for three generations,
is to be pulled down. The historic theatre, in which
the choruses of the "Gaiety Girls" won fame, will
be replaced by a modern block to form the London headquarters
of the Indian High Commissioner. Lupino
Lane, a member of Britain's oldest stage family,
sold it for £190,000, after buying it in 1945 for
£200,000 and spending £25,000 in repairs.
The first stage production that was considered a
musical comedy was a show that was transferred from
the Prince of Wales
Theatre to the Gaiety Theatre in London in 1892. Staged
by George Edwardes, the show called 'In Town' featured
a chorus line of Gaiety Girls. The following year
'A Gaiety Girl' was equally successful, and a production
of the show played in New York in the same year. When
it was reviewed in newspapers, it was designated a
musical comedy and regarded as a new form of entertainment.
...That old Gaiety Theatre stood a little to the
west of the site of the present house, and was much
less handsome, both internally and externally. The
front entrance was in the Strand,
and a few years later a crystal illumination over
its porch was one of the cheerful symbols of London
by night. Round the corner, in Wellington Street,
over the classic facade of the Lyceum,
another such illumination gleamed, from the eighties
onward, and each of these embellishments had its thrilling
associations for playgoers who were young then. That
old Gaiety has vanished, so also has the old Lyceum,
save its facade; but the art-form known as Gilbert-and-Sullivan
Opera is with us still. Long may it continue!
...The Gaiety Theatre opened in The Strand, London
in 1864 and closed for refurbishment in 1902. It reopened
with new seats in 1903. The Gaiety finally closed
in 1939 after presenting the farce "Running Riot".
Its contents were sold to a cinema in North London
which was closed in 1956.
The seats were auctioned and the then Archway Theatre
Treasurer, George Coutts and Vice Chairman Alex McKenzie,
borrowed a lorry and attended the auction. They bought
some eighty seats for £75. The condition of the sale
was that purchasers must remove the seats (which were
screwed to the cinema floor) and take them away that
day.
George and Alex and the seats, arrived back in the
Archway Theatre well after midnight.The "Gaiety" seats
were used in the Archway Theatre from 1956 - 1981
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Gaiety Cuttings
...Why should a man in Lawson's position,
with no theatrical connections, think of building himself
a theatre? The answer, according to Hollingshead in
Gaiety Chronicles, written in 1898, is:
There is no pounds shillings and pence investment
known to'those in the trade'that can equal the building
of the right theatre at the right time and in the
right place... theatrical. bricks and mortar, far
from being a speculation, are something more than
what is called a 'dead certainty'. They are, in the
language of today, a Klondyke - a living treasure.
Exaggerated though this assessment is, and though
it rests on the assumption that the speculator gets
things 'right', it is an indication of how times have
changed since theatre building was a worthwhile investment
in London. Hollingshead's point is that at the time
he took over management of the Gaiety, the tenant
took all the risks, and the landlord hardly any. Hollingshead
paid his rent three months in advance; he paid all
rates, taxes and insurance on the theatre; he gave
an undertaking that any scenery, costume, machinery
or props taken in for production could not leave without
the landlord's permission, and that the theatre should
be left as a 'going concern'. He gave a deposit against
repairs to the building, and Lawson had the right
to two boxes and some other seats when he wanted them.
The Gaiety was, to use Hollingshead's own words,
a theatre 'at the right time in the right place'.
It was at the eastern end of the Strand, then still
the hub of Victorian theatreland, close to both Drury
Lane and Covent
Garden. In its design and its site it was characteristic
of nearly all London theatres. The entrance was on
the Strand, a narrow fasade giving on to a busy thoroughfare.
'The theatre builder does not want a frontage like
a new bank or a new hotel,' Hollingshead wrote. 'He
wants access to a chief thoroughfare, if he can get
it ... and he can build his temple of the drama on
a back stable yard and the storehouses of ashes and
vegetable refuse'. In other words, the glittering
auditorium, on the outside no more than an ugly brick
shell, is built on cheap land, while the front on
expensive land is kept narrow.
The cost of building was relatively
cheap in the nineteenth century, and in the case of
the Gaiety incredibly fast. In fact, the builders
were still at work on the opening day, 21 December
1868. As the cast went through their final rehearsal,
the final touches were put to the building. Hollingshead
recalled:
About twenty minutes past six the last of the lingering
workmen filed out with the implements of their handicraft,
leaving a trail of lime dust behind them. They filed
off the stage, but not out of the house and took up
a firm position, with their implements, in the front
rows of the upper balcony. When the acting manager
remonstrated with them before he opened the various
doors to the public they declined to move, and said
they had built the (adjective) theatre and they meant
to see it opened.
Hollingshead let them keep their seats.
As a theatre manager, Hollingshead sailed very close
to'variety'and
once called himself a 'licensed dealer in legs, short
skirts, French adaptations. Shakespeare, taste and
musical glasses'. He was always on the lookout for
something new and something titillating. His theatre,
its image, its entertainment were all of a piece,
a recognizable institution with its own style, which
he managed for eighteen years.
Until 1914. nearly all London
theatres did in fact have, for long periods under
a single management, a recognizable style. You would
go to the Gaiety for light relief and the pretty girls,
to the Lyceum to be thrilled by
Henry Irving, to the Haymarket
to be entertained by the Bancrofts. or if you were
out in Hoxton in the
East End, to the Britannia
to enjoy the productions of Sara Lane and her company.
Today, West End theatres are simply receptacles for
changing productions: they no longer have a permanent
individual character.
From Bright Lights, Big City by Gavin Weightman.
The image below has a sign for
the Tivoli which was a music hall in
the Strand built by the renowned theate architect
Frank Matcham.
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Gaiety Cuttings
...One of Romano's
attractions to young men were the Gaiety Girls. George
Edwardes took over the Gaiety Theatre, which used to
stand where the western edge of Bush House now is, in
1885. He was a member of the Pelican Club and decided
to give the Gaiety something the other theatres did
not have. Today we call it glamour and it took the form
of securing the prettiest girls in the country and putting
them on the Gaiety stage. Of course, young men flocked
to the Gaiety. Tierney, the stage-door keeper, made
enough money in tips to build the street in Streatham
which bears his name. Edwardes arranged with Romano's
restaurant for his girls to dine there at half-price.
It was good exposure for the girls and made Romano's
the center of London's night-life.
...But what of the legacy left
by Gilbert and Sullivan themselves? Many of the theatres
Gilbert knew have been swept away. The Opera
Comique and its rickety twin, the Globe:
the Gaiety, the Olympic
and the Royal Strand
-- all fell victim to the development of Aldwych and
Kingsway from 1900 to 1905
...Theatre
Museum - A 22 foot high gold statue of the Spirit
of Gaiety, which once stood on the roof of the long-gone
Gaiety variety
theater, lures you down into the museum's subterranean
galleries with their fascinating collection of Britain's
proudest theatrical memorabilia. A display illustrates
the development of theater from Shakespeare's time
to the present, with models of auditoriums through
the ages.
...Lutz: The German composer Wilhelm Meyer Lutz wrote
scores for burleques and operettas; and particularly
for John Hollingshead's Gaiety Theatre (now demolished),
which was in the Strand,
London. "The Forty Thieves" was performed in 1880,
and "Aladdin" in 1881.
Fortunately, Leslie Henson was standing in the wings,
waiting to go on. Without waiting for his cue he dashed
on to the stage, signaling to the musical director
to play as hard as possible. They stuck to their task,
and a vigorous chorus brought about calm, or at least
abstention from further panic. Then, George Grossmith
made a short speech which brought bursts of applause,
and their show also carried on.
Text
here...
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Gaiety Cuttings
The Gaiety Theatre
A theatre that stood in the Strand (in an area now
part of the Aldwych): it opened in 1864 and closed
in 1903 when that area of London underwent reconstruction.
From 1868 it achieved celebrity as a theatre of light
entertainment under the management of John Hollingshead
(1827-1904), whose
boast was to keep alive 'the sacred lamp of burlesque'.
In that category fell Thespis (1871), the first stage
collaboration of Gilbert and Sullivan, of which the
music is now lost. George Edwardes (1852-1918), a
name as famous as Hollingshead's in London theatrical
management, took over in 1886, opening with Alfred
Cellier's Dorothy, which achieved a longer run (931
performances) than any of Gilbert and Sullivan's pieces
and is sometimes said to have inaugurated the genre
of musical comedy.
See
also August's Special Feature
See
also last night programme for original Gaiety Theatre
See also
page one for the Gaiety Theatre
Victorian
London - Directories - Dickens's Dictionary of London,
by Charles Dickens, Jr., 1879 - "G"
Gaiety Theatre, Strand, near Wellington-street. —
A good-sized house, handsomely decorated, and conducted
upon unusually liberal principles.
Right - Gaiety Theatre seating
plan - Click to Enlarge.
No fees are
allowed in any part of the establishment; programmes
being supplied gratis. In a little recess on the right-hand
side of the box-corridor will be found the evening
papers, and some comfortable divans whereon to lounge
and read them during the intervals of the performance.
Like the Criterion,
this theatre was originally built in connection with
a restaurant;
the intention being to allow any one who wished an
evenings amusement to get comfortably from his dinner
to his stall without the trouble of donning great
coat and hat, or the risk of getting wet or muddy.
The doors of communication, however, were closed by
order of the Lord Chamberlain, and the theatre and
the restaurant
are now two separate establishments. As at the Criterion,
however, a sort of compromise has been effected, and
a door just inside the theatre entrance gives admission
to the restaurant without actually turning out into
the rain. The specialty of the Gaiety has varied from
time to time. At present it may be said to be comedy
and burlesque. The entrance is lighted by the Lontin
electric light. NEAREST Railway Station, Temple; Omnibus
Routes, St. Martins-lane, Strand, Chancery-lane, and
Waterloo-bridge.

Old
Gaiety Theatre Interior 1868
From 'The Lost Theatres Of London'
Raymond Mander and Joe Mitchenson
...This vast operation began in the last years of
the nineteenth century and was not finally completed
until after the First World War. Four theatres were
demolished during the early stages of the work. The
Olympic Theatre in Wych
Street and the Opera
Comique in the Strand
were closed in 1899, the Globe
Theatre in Newcastle Street shut its doors in
1902. This was followed by the closure of the Gaiety
Theatre in the Strand in June of the same year.
...The History of the Gaieties Cricket Club
Gaieties Cricket Club is a wandering side which plays
cricket in the Home Counties. It was founded in 1937
by the Musichall artist Lupino
Lane, whose company was at that time based at
the Gaiety Theatre, in London. After the death of
Lupino Lane the club was captained by his son Lauri
Lupino Lane, who was succeeded in 1972 by Harold Pinter,
who is now Chairman. The Gaiety Theatre has now been
demolished, but a plaque marks its site in the Strand
and the cricket club continues to thrive.
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...In the first place
let me correct one or two small popular errors in regard
to the Gilbert and Sullivan operas. They number in all not
thirteen (as is frequently stated) but fourteen. They were
not all produced at the Opéra
Comique and the Savoy,
for the first was originally acted at the old Gaiety Theatre
and the second at the Royalty Theatre
in Dean street. Finally, Cox and Box (which contains some
of Sullivan's prettiest music) and Contrabandista are not
Gilbert and Sullivan at all, but Burnand and Sullivan.
The first collaborative work of William Schwenck Gilbert
and Arthur Sullivan was the comic opera in two Acts called
Thespis, or the Gods Grown Old, and it was first presented
by M. John Hollingshead at the Gaiety on the night of December
23rd, 1871. Those were not the days of the Puff Preliminary
as we know it now, when, for obvious reasons, the public
often hear a great deal more about a play before it has
been produced than they do after that fateful event. Yet
there was a good deal of talk about Thespis beforehand;
and one of the illustrated papers published an amusing drawing
of a rehearsal of the piece with Hollingshead and Robert
Soutar drilling the performers, and the author, with his
silk hat tilted slightly forward and the "scrip" in his
hand, watching the proceedings with ominous eyes. The piece
was not a great success, but the night of its production
was destined to mark an epoch. One of the most brilliant
chapters in the annals of the British Theatre dates from
it.
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New
Gaiety Theatre Interior 1903
From 'The Lost Theatres Of London'
Raymond Mander and Joe Mitchenson
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Gaiety Cuttings
Christopher Morley, ed. (1890–1957). Modern Essays.
1921.
... London is always beautiful to those who love and
understand that extraordinary microcosm; but at five
of a summer morning there is about her an exquisite
quality of youthful fragrance and debonair freshness
which goes to the heart. The newly-hosed streets are
shining in the sunlight as though paved with “patines
of bright gold.” Early ’buses rumble by from neighboring
barns where they have spent the night. And, as we near
the new Gaiety Theatre, thrusting forward into the great
rivers of traffic soon to pour round its base like some
bold Byzantine promontory, we see Waterloo Bridge thronged
with wagons, piled high. From all quarters they are
coming, past Charing Cross the great wains are arriving
from Paddington Terminal, from the market-garden section
of Middlesex and Surrey. Down Wellington Street come
carts laden with vegetables from Brentwood and Coggeshall,
and neat vans packed with crates of watercress which
grows in the lush lowlands of Suffolk and Cambridgeshire,
and behind us are thundering huge fourhorse vehicles
from the docks, vehicles with peaches from South Africa,
potatoes from the Canary Islands, onions from France,
apples from California, oranges from the West Indies,
pineapples from Central America, grapes from Spain and
bananas from Colombia.
...About 1870 Low Hill House was bought by a man
who in fifty years developed a small builders business
into a company of civil engineers of national importance.
Henry Lovatt, born in Wolverhampton on January 19th
1831, was educated at the Grammar School and Doctor
Newman's school at the Deanery. In 1858 he bought
the builders and contractors business of John Ellis
in Darlington Street. Between 1864 and 1878 his company
was engaged in works for the Government, railways,
reservoirs, churches and banks. Contracts included
the widening of the Great Western lines out of Paddington
and work for the Great Northern, Great Eastern, Midland,
London and South Western, Great Central, and London
Brighton and
South Coast railways. He made improvements to the
Limehouse Dock and later built the large new dock
of the Manchester
Ship Canal. In the west end of London they built the
Carlton Hotel, His
Majesty's Theatre in the Haymarket, the Central
Technical Institute at South Kensington, the new Gaiety
Theatre in the Strand, the King's
Theatre Hammersmith, and also the New Theatre
Royal at Birmingham.
Industrial premises included, locally, the Electric
Construction Company at Gorsebrook and Siemens Brothers
at Stafford, followed by the Electric Generator Station
at Greenwich and the new barracks on Salisbury Plain.
In Paris they built the new American Church and, at
Portsmouth, a jetty and the new Naval Barracks. At
the time of his death in May 1913 the company was
engaged in erecting a new barracks in Cairo.
...Strand: Shell Mex House suffered heavy damage
at 0047 hours by HE bombs. The central tower was demolished
and the top storey is in danger of collapse. The Strand
was blocked from Adam's Street to Aldwych. Bombs also
fell near the Gaiety Theatre and serious flooding
took place as a result of burst water main.
McLEOD, Alan Arnett
...On the night of September 4, he was at the Gaiety
Theatre on the Strand with a number of his friends
when a bomb landed in the street nearby, and he with
many others in the theatre were called upon to render
assistance in taking the injured people to safety.
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Gaiety Cuttings
1929 LOVE LIES
- Opened at the Gaiety Theatre on March 20, 1929 and ran
for 347 performances. Cast included Cyril, Madge, Laddie
Cliff , Reita Nugent , Stanley Lupino and Connie Emerald.
Music by Hal Brody; lyrics by Desmond Carter; book by
Stanley Lupino and Arthur Rigby; with additional songs
by Leslie Sarony. Cyril played Jack Stanton. A contemporary
THEATRE WORLD review called it "the jolliest musical show
in London, played by a company of all-around excellence
at a speed that defines criticism" and cited the "whirlwind
dancing" of Cyril and Marge as the happy couple "who leap,
as only Cyril Ritchard and Madge Elliott can leap, through
the open window of the ballroom to, one hopes, a safe
landing and eternal happiness below." Further, "Cyril
Ritchard and Madge Elliott make a delightful hero and
heroine. Their dancing is superbly graceful, far ahead
of anything on the musical comedy stage today. Cyril Ritchard
has also developed into a fist-class light comedian with
a style all his own."
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John Hollingshead
- Gaiety Theatre Manager
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Life of P G Wodehouse by Tony Ring
EARLY THEATRICAL ACTIVITY 1904
- 1907
...In 1904 Wodehouse wrote the lyric Put Me In My
Little Cell which was added to the show Sergeant Brue
during its run at the Strand and Prince
of Wales Theatres. On March 19, 1906 he took a
job with Seymour Hicks (at a fee of ?2 per week) as
a contributor of topical encore verses for The Beauty
of Bath at the Aldwych
(and then Hicks) theatres, working with Jerome Kern.
Later in 1907 he contributed two lyrics to The Gay
Gordons at the Aldwych, and in December took a job,
again at ?2 per week, as resident lyrist at the Gaiety.
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...In the other showcase is the original deed of purchase
of Knebworth on 17th February 1490; also a letter from an
architect concerning alterations to the Library in 1878
which advises 'the most perfect way of lighting this new
library would be by the electric light now being used outside
the Gaiety Theatre in the Strand and will most probably
supersede gas entirely for large spaces and buildings'.
...Constance Collier (born Laura Constance Hardie in Windsor,
Berkshire) was the only child of Auguste Cheetham Hardie
(1853-1939) and Eliza Georgina Collier (1854-1914). Both
were professional actors, although, certainly later in their
careers, neither of them was very successful. According
to J P Wearing's The London Stage, 1890-1899, he appeared,
during that nine-year period, in but three plays, while
his wife as in only two. Constance made her stage debut
at the age of three, when she played Fairy Peasblossom in
A Midsummer's Night Dream. In 1893, at the age of fifteen,
she joined the Gaiety Girls, the famous dance troupe based
at the Gaiety Theatre in London. She was very beautiful
and soon became so tall that she towered over all the other
dancers. In addition, she had enormous personality and considerable
determination. She naturally attracted considerable attention.
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...Of
the hundreds of performances we gave of the Pimpernel,
one at least will be for ever fixed in my memory.
It took place in 1915; the actual date was October
13th, the tenth anniversary of Irving’s death. We
were playing at the Strand Theatre,
of which we had a twelve months’ tenancy. The curtain
had risen on the ballroom scene in the Second Act.
On the stage, appropriately enough, the machinations
of Chauvelin were in full swing. At the theatre entrance
Arthur Garrett, our manager, was watching the passers-by.
Suddenly a Bow Street official, with whom he was acquainted,
rushed past him.
“A fleet
of Zepplins is traveling this way from Bury St. Edmonds.
They’ll be here in a few minutes.”
Garrett
called his assistant. Together they repaired to the
theatre bar to fortify themselves. Just as the girl
behind the counter was serving them, the first bomb
fell. It hit the public-house by the Lyceum.
Garrett leapt from top to bottom of the stairs leading
to the circle to be with the audience. The Gaiety
call-boy rushed in covered with dust: the explosion
had blown him into our theatre, and there was a piece
of shrapnel under his heart. Garrett’s assistant cut
open the poor boy’s clothes and dressed the wounds
until he could be taken to hospital.
The second
bomb dropped and just missed the Strand.
From the stage clouds of smoke seemed to be rising
in the auditorium. The dreadful thought crossed our
minds that the theatre was on fire. Actually the smoke
was only dust from falling debris. Above the din Garrett
shouted: “Keep your heads,” and Fred, hearing his
manager’s voice, cried from the stage: “Are you all
right in front?” To this Garrett replied: “We’re all
right; all we want to do is to cheer.” My husband
left the stage and walked among the audience, helping
Garrett to restore confidence in front. After talking
to the people for a time, Fred returned to the footlights
and gave a signal to the orchestra, who struck up
the National Anthem. It was a splendid moment. The
whole audience rose and sang with all their might;
then the play was resumed.
It was
only later that I heard more details of the dreadful
catastrophe. In our own theatre the barmaid in the
circle was blown clean out of it, but was fortunately
not injured. Then the pit box-office taker was also
blown out of his box into the pit itself. Outside
in the street I was told that an old woman whom we
knew as ‘Nell Gwyn,’ for she was an orange-seller,
who had been there for many years, was blown to bits.
Over at the Gaiety Theatre the scenery door was blown
in by the explosion and there was nearly a panic among
the audience and the chorus girls.
See
also August's Special Feature
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